Without SEO, your content is less likely to rank highly on search engines. Ranking lower may hinder your ability to attract and engage with your target audience. It may also make your content — and your brand — seem less credible and authoritative.
A 2024 First Page Sage study found that the clickthrough rate for websites in position one on the SERP is 39.8%. This number drops drastically to 18.7% for websites in position two and then to 1.6% for websites in position 10. When you get to page two of Google, that number sinks even lower.
This means that if your website is not on the first page, there’s only a small chance consumers will find your website organically. Fewer visits to your site mean fewer opportunities to generate leads and, ultimately, revenue.
Your next best option is investing in advertising to get those users to your site. But that costs money, and if you’re on a tight budget, why not invest time in SEO writing? It’s free and will likely bring you traffic for much longer than a campaign would.
SEO also addresses the top five issues marketers currently face (see below). By doing sufficient SEO research, you can generate new blog ideas, increase engagement, attract traffic, reach your audience, and generate leads.
